Responsibilities & Resolutions
As the Lead Designer and Front-End Developer on a multidisciplinary team, I owned the end-to-end redesign and redevelopment of the Georgia Department of Corrections (GDC) public website. The initiative focused on modernizing the digital experience, improving usability and accessibility, increasing public engagement, and ensuring compliance with state and federal web standards.
The legacy platform, built on Drupal 7, was outdated, difficult to navigate, and non-compliant with accessibility requirements. I led the migration to Drupal 8, delivering a scalable, accessible, and search-optimized platform aligned with the department’s mission, regulatory requirements, and operational needs.
Key Reponsibilities:
- Content Strategy & Information Architecture: Collaborated with agency stakeholders to audit existing content, gather requirements, and define a new information architecture informed by user behavior data and analytics from the legacy platform.
- UX and UI Design: Designed wireframes, high-fidelity mockups, and interactive prototypes to support usability testing and stakeholder review, with a focus on simplifying navigation and enabling one- to two-click access to critical content.
- Development and Platform Migration: Designed and developed responsive, Section 508–compliant page templates within Drupal 8, ensuring mobile optimization, cross-browser compatibility, and improved performance.
- Analytics-Driven Decision Making: Used Google Analytics and heat-mapping tools to identify high-traffic content, common user paths, and engagement patterns, directly informing layout decisions, navigation hierarchy, and content prioritization.
- Stakeholder Collaboration and Governance: Maintained consistent communication with internal teams and department leadership to align design decisions with policy requirements, gather feedback, and report progress throughout the project lifecycle.
Primary Challenges Addressed:
- Lack of SEO optimization and structured metadata.
- Inaccessible and non-compliant user interface (Section 508 / ADA).
- Fragmented navigation with critical content buried multiple levels deep.
- Outdated visual design and inconsistent branding.
- Absence of a structured framework for presenting service-based and informational content.
Solutions Implemented:
- Implemented SEO best practices, including semantic markup, structured metadata, and keyword strategy.
- Redesigned and developed a simplified, ADA-compliant navigation system.
- Reorganized content hierarchy and page layouts to improve readability and engagement.
- Established a modern, consistent visual system aligned with state branding standards.
- Improved user flow and information discoverability across all audience groups.
Outcome:
The project resulted in a significantly improved digital presence for the Georgia Department of Corrections, delivering a clean, accessible, and high-performing website. The redesigned platform supports public information access, meets regulatory compliance standards, and improves efficiency for both users and internal stakeholders.