Project Overview
“Heads UP to Sports Officials: Concussion Signs” is an educational video created as part of the CDC’s HEADS UP to Sports Officials training. The purpose of the piece is to provide a basic introduction to concussion signs that can be observed by others after an athlete experiences a bump, blow, or jolt to the head or body. The video supports concussion awareness by helping sports officials better identify visible warning signs during games and competitions.
My Role & Responsibilities
For this project, I contributed through a combination of motion design, graphic design, visual design, and video editing. My responsibilities included creating the animations, reviewing research related to concussions, shaping the overall visual presentation, designing supporting graphic elements, organizing information for clarity, and editing the final video to ensure that the content was both visually polished and easy for the audience to follow.
Strategic Design Approach
My approach was centered on making the concussion guidance visually clear, accessible, and easy to retain for sports officials who may need to recognize signs quickly in real-world situations. Because the video supports training and awareness, I focused on using animation, pacing, visual hierarchy, and concise presentation to reinforce learning and make the information feel direct and actionable. The goal was to translate research-based content into a format that was more engaging, easier to process, and better aligned with how viewers absorb instructional information.
Tools & Execution
- Adobe After Effects for animation and motion-based visual communication
- Adobe Premiere Pro for video editing, sequencing, pacing, and final assembly
- Adobe Illustrator and Photoshop for supporting graphic elements, visual assets, and design refinement
- Research-informed visual development to ensure the final piece aligned with concussion safety messaging and educational goals
Outcome
The final video helped support a broader CDC training effort designed to improve concussion awareness and safety in sports environments. By turning research-based information into a more visually structured and engaging format, the piece helped communicate key observable concussion signs more clearly and reinforced the role sports officials play in identifying potential concerns and helping keep athletes safe.
What This Project Demonstrates
This project demonstrates my ability to turn research-driven health and safety content into a strong visual communication piece through animation, design, and editing. It reflects how I approach video work not just as production, but as a strategic design system—one that must organize information clearly, guide viewer attention, support understanding, and create a polished final experience that aligns with both audience needs and project goals.