Project Overview
“Potassium Iodide (KI) and Radiation Emergencies” is an educational public-health video designed to explain what KI is, how it works, and when it may be used in certain radiation emergencies. The video helps clarify that KI is a non-radioactive form of iodine that can help block radioactive iodine from being absorbed by the thyroid, while also reinforcing that it should only be taken when directed by public health officials, emergency response officials, or a healthcare provider.
My Role & Responsibilities
In this project, I approached the work through the lens of a UX/UI Designer, Graphic Designer, Visual Designer, and Video Editor. My responsibilities centered on organizing complex information into a clear visual structure, shaping the overall design direction, refining supporting graphics and layouts, and helping deliver a polished final video that made the educational content easier for viewers to understand and retain.
Strategic Design Approach
My strategic focus was on simplifying technical emergency-preparedness information without weakening its accuracy or urgency. Because the content involves health and safety guidance, the visual approach needed to support clarity, trust, and quick understanding. I considered how pacing, visual hierarchy, motion, typography, and supporting graphics could make the message more digestible while reinforcing key points about what KI can do, what it cannot do, and why official guidance matters.
Tools & Execution
- Adobe Premiere Pro for editing, sequencing, pacing, and final assembly
- Adobe After Effects for animated visuals, transitions, and motion support
- Adobe Illustrator and Photoshop for graphic assets, layouts, and visual refinement
- Structured visual communication to help explain how KI works and where its limits apply
Outcome
The final video supported a broader public-health education effort by presenting radiation-emergency guidance in a more approachable and visually engaging format. It helped communicate that KI can protect the thyroid from radioactive iodine in specific situations, but that it is not a general anti-radiation solution and should only be used when directed. By translating technical information into a clearer communication experience, the project strengthened audience understanding of both the value and the limitations of KI.
What This Project Demonstrates
This project demonstrates my ability to transform complex scientific and emergency-preparedness information into an accessible visual communication piece. It reflects how I use design thinking, content structure, editing, and visual storytelling to make technical information easier to follow, more engaging to watch, and more effective in helping audiences understand important health guidance.
