Project Overview
“STAND STEADI: Impact of Medication and Alcohol on Falls and Injuries” is an educational video within the CDC’s STAND STEADI series that highlights how alcohol and sedating substances can play a significant role in serious fall-related injuries among older adults. The video presents findings from a study of 300 older adults treated after falls at seven Level 1 trauma centers and helps communicate why substance involvement should be considered more carefully when evaluating older adults after a fall.
My Role & Responsibilities
For this project, I approached the work through the lens of a UX/UI Designer, Graphic Designer, Visual Designer, and Video Editor. My role centered on shaping the visual communication of the research findings, organizing the information into a more digestible structure, refining layouts and graphic elements, and editing the final video so the message felt clear, credible, and engaging for a healthcare-focused audience.
Strategic Design Approach
My strategic goal was to make the research-based content feel understandable, visually structured, and relevant to real-world clinical decision-making. Because the subject involves both patient safety and substance-related risk factors, I focused on using pacing, visual hierarchy, typography, and supporting graphics to guide viewers through the study findings in a way that reinforced seriousness without overwhelming them. The intention was to translate data and key takeaways into a format that would support retention, awareness, and practical application.
Tools & Execution
- Adobe Premiere Pro for editing, sequencing, pacing, and final assembly
- Adobe After Effects for motion support, transitions, and animated visual elements
- Adobe Illustrator and Photoshop for graphic assets, layouts, and design refinement
- Structured visual communication to support research storytelling and make clinical findings easier to follow
Outcome
The final video supported a broader public-health and clinical education effort by presenting fall-injury research in a more accessible and visually engaging format. By helping clarify that nearly one-third of the older adults in the study had alcohol, opioids, benzodiazepines, or cannabinoids detected, the project reinforced the importance of screening for substance involvement when older adults are treated after a fall and strengthened awareness of a critical but often underrecognized risk factor.
What This Project Demonstrates
This project demonstrates my ability to transform research-driven clinical information into a stronger visual communication experience. It reflects how I use design thinking, information structure, and editing strategy to make data-informed content more understandable, support message clarity, and create polished deliverables that align with both educational goals and real-world healthcare needs.
